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My Mission
Hi, I'm Vicki.
I assist leaders to align their business values to their marketing strategy.
I believe that brands are built on trust, and step one is to ensure you work with people you trust on your brand! Those that have your best interests at heart. There is so much noise about which platform to use, we are bombarded with sales offers, and for small business owners it becomes very confusing. I like to work internally first, understand the business leaders purpose, values and ensure all your marketing and communication aligns. No mixed messages, no buying advertising that is about meeting an account managers budget. A non bias opinion from someone who has 30 years media experience in traditional and digital marketing. Trust is about reliability, accountability, and intimacy. Getting to know you, your brand, and being held accountable for delivering results!
My Experience
I've been you.
I know what it's like.
I spent 30+ years in small to medium sized companies to big media giants. I’ve also built multiple businesses from scratch, had the role CEO for two international companies, and what I’ve learnt is that most businesses fall down around three gaps – Understanding why you are spending each dollar in marketing and what is it meant to be returning for your business, Awareness of the impact of making decisions without the teams buy in, and knowing how to bring all stakeholders together and take them on your journey. Can you say with confidence you have nailed all those areas? If not, let me help you connect the gaps so that you can reach your vision.
I focus on marketing and sales optimisation and help you better understand ‘the gaps’ within your plan which will not only engage your team but attract the ‘right’ customers. Using the extensive sparcgap methods you will receive your own personalised ‘GRANDbrandplan’, and a strategy which can gather an all-star team of experts (either from within your organisation, or mine), to help close those gaps and lead you towards total brand unity and increased revenue. Now which leader doesn’t want that?
“I’ve called upon Vicki throughout the years in relation to Virgin Radio marketing and sales strategy, training and support.
Vicki has the unique ability to ‘listen’ and carefully undertake research before any recommendations are made… a rather rare attribute.”