People within companies are also their own media company as they have the power at their fingertips to negatively impact your brand and leadership rating. We help adopt strategies for a healthy workplace culture with fresh ideas that will achieve raving fans who mark you 5-star.
The sparcgap journey
people optimisation
project management
Are you getting tangled up in big plans? Bring in an expert in strategy, leadership, marketing and sales to can provide the support needed to deliver results.
revenue growth
Are you living by old rules and not adopting a new strategy for growth? It is impossible to drive forward when you are constantly putting out fires. We help with fresh ideas to create new revenue streams while maintaining sustainable growth.
all plans are customised to individual business project objectives, priorities, time-frame and budget.
The sheer scale and complexity of business can engulf even the most independently minded of us. You need to step outside and gain an external perspective to transform the business, and sparcgap can achieve this without you paying the fees of an agency or management company.
We work with organisations to identify the gaps that are getting in the way of progress. We then create a customised plan which includes tools and frameworks with the right mix of commercial and cultural elements to deliver the required outcomes.
sparcgap’s approach is centred around your people to ensure they align with your brand’s vision and values. You want to create a culture that is a competitive advantage. Our methodology will reveal new opportunities that better reflect what your customers and employees really want. The gaps between current and future needs provide a roadmap for building a better experience, enabling organisations to achieve results on a more engaged state.
We strongly believe that what is happening on the inside of the organisation will be reflected on the outside. Energising people internally ignites behavioural change and provides long-term value across the entire organisation.
sparcgap helps shape and sustain behaviours that will drive your strategy. We will increase the overall performance capability of your organisation to achieve those sales targets and create a culture that will breed success.
Testimonials
I’ve called upon Vicki at various times throughout the years in relation to South Africa and Virgin Radio in relation to sales strategy, training and support.
Vicki has the unique ability to ‘listen’ and carefully undertake research before any recommendations are made…a rather rare attribute.
Ian Grace, Virgin Radio International
President
Vicki is an amazing strategist who is also able to get the most out of people by investing time and energy in human capital. More than just talk the talk, she can truly walk the walk. Encouraging, supporting and guiding when needed. A true leader of people. I both trust and recommend Vicki.
I asked Vicki to mentor me a few years ago. Perceptive, experienced, inspiring and empathetic are the words I would use to describe Vicki. Her ability to listen, truly understand and then help to reframe circumstances which challenge you to think differently have allowed me to develop actionable plans for success.
Vicki has used her significant experience in leadership, experiential marketing and branding to breath life into what was just a vision written on a wall. She immersed herself in our business to create actionable plans that have delivered outstanding results. It’s been an amazing experience for me, the shareholders and our team. If you need to increase your revenue, improve your culture and bring life to your brand, Vicki is your person.
Vicki McLean’s ability to develop and coach high performance teams is legendary . Always driving for improved performance she is able to sheet home results in record time – ensuring the entire organisation is taken for the journey. A phenomenal work ethic – combined with a no nonsense approach means her approaches are both practical and easily administered regardless of the business.
If sustainable increases in sales are what you are looking to achieve – she is your person
Vicki’s natural energy, enthusiasm and expertise in strategy development and leadership made her the stand out choice when we needed a fresh approach to improving business performance. Her ability to improve communication, provide direction and gain results was effective and efficient’
Vicki’s unique insight into our business was invaluable. She engaged our staff through coaching and feedback, helped them realise their potential and rethink the customer journey, and led us to a successful outcome
Vicki has a rare ability to sit in a resilient position of anticipation with a team. Holding a space to allow individuals to acknowledge their own potential and then the collective strengths of the business without dominating as the expert in the room. The result is a team that is empowered and motivated to embrace change – what leader doesn’t want that?